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FASSET | Annual Integrated Report 2022/23






            2.5.2   Communications and Stakeholder            Direct Relations with Stakeholders
                     Engagement Management
                                                              Stakeholder relations enjoyed a high priority in
                                                              2022/23 and prompted the FASSET CEO to embark
                                                              on building high-level platforms to engage with
                                                              stakeholders. This included the CEO Roadshow,
                                                              as well as the talktoCEO mailbox. It was further
                                                              extended to building on the capability to engage
                              Vusi Mahlangu                   external stakeholders through the call centre and,
                              Communications and              internally, through allowing for team and knowledge-
                              Stakeholder Engagement          building activities in cooperation with Human
                              Manager                         Resources. CEO engagements with stakeholders
                                                              offered an opportunity to get to know the CEO
            The Communications and Stakeholder Engagement     and what she wanted to communicate and achieve
            Management Department had a focussed approach     through partnering with the different stakeholders in
            in this reporting year to bring FASSET to the front   the programmes. The CEO attended among other
            with its beneficiaries and to engage with stakeholders   programme launches, events with professional bodies
            and beneficiaries especially in rural and previously   and signing ceremonies.
            disadvantage areas. Emphasis was to discover, learn,
            and repair and to develop innovative methods to   FASSET also established the service of a fully
            better understand the needs of stakeholders and to   functional call centre in this reporting year where
            engage to better FASSET’s service deliveries.     stakeholders could engage to gain information
                                                              and address their needs. Following this high-level
            Stakeholder Satisfaction Survey                   approach in ensuring that the needs of stakeholders
                                                              were taken into account enabled FASSET to
            FASSET values stakeholder’s engagement and        knowledgeably interact internally to formulate the
            the important role they play in meeting FASSET’s   final strategy for implementation.
            mandate hence the implementation of a stakeholder
            satisfaction survey. The aim was to ascertain what   Career Guide
            stakeholders’ understanding of FASSET’s role and
            their challenges were, stakeholders’ impressions   Career awareness is one of the primary programmes
            of FASSET’s operations and processes, and which   in the Communications department and it entails the
            programmes proved useful and which ones posed     delivery of career guidance to learners nationally and
            challenges. The survey enabled FASSET to strategise   to promote the finance and accounting sector as the
            multifaceted interrelations with its stakeholders and to   sector of choice.
            solidify stakeholder relations. This enabled FASSET to
            adjust services and offerings to all its beneficiaries to   Some actions in this regard include attendance
            enable better delivery and benefits from programmes.  of different exhibitions, attending career days,
                                                              roadshows, visiting schools in all nine provinces,
            Online Presence                                   as well as supporting of DHET initiatives. Career
                                                              awareness covers a broad base. Beyond creating
            Social media reach increased significantly with   brand awareness, career guidance is also offered
            Facebook far outperforming other social media     to the different levels of stakeholders that get to
            platforms. Statistics showed, for example, 27 372   participate in the Financial and Accounting Services
            Facebook Followers and 109 884 Profile Visits on   sector.
            Facebook. This brought greater awareness among
            different stakeholder groups of the benefits and   Career guidance not only focusses on lower-level
            programmes of the SETA. The LinkedIn platform     stakeholders such as those in high school, CET’s and
            also recorded quite high traffic with 186 736 Post-  TVET Colleges but also trickles to those in university
            impressions and a total of 3 589 Followers. Instagram   and others already in the employment pool for further
            has equally showed an increase with 3 186 Profile   advancement opportunities.
            Visits, 8 495 Accounts Reached and a total of 1 281
            Followers.                                        In the reporting period, FASSET overachieved  in
                                                              its target of supporting 260 career guidance
                                                              interventions, the department supported a total of
                                                              278 events which was achieved through additional
            Make the future count.                                                                       | 37
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